The Top 10 Mistakes I Made
My First Year as a Copywriter
The Top 10 Mistakes I Made My First Year as a Copywriter
February 20, 2025
Business, Education
SOFTCOVER @ $15.95
“From the moment I read about Ann’s why and her joy of writing, I knew I had the right book in my hands. This isn't just another guide—it’s a practical, insightful roadmap for thriving in today’s ever-evolving digital marketing landscape.
One of the standout aspects is the actionable strategies—small, manageable steps that make a real difference. “The goal is progress, not perfection. Social media is a marathon, not a sprint!” That mindset shift alone makes it worth reading.
I also appreciated the updated insights on social media—how often to post, what type of content works best, and even ideal content length. No fluff, just real, usable advice that saves time and effort.
And then there’s AI—a topic that can feel overwhelming and even controversial. This book does an incredible job of addressing AI’s role, how to use it ethically, and most importantly, how to balance it as a tool rather than a crutch.
Beyond strategy, this book goes deeper—covering business partnerships (not just who to work with, but what skills to look for), mindset, boundaries, and work-life balance. Whether you're just starting or looking to refine your approach, these sections alone will save you years of trial and error.
Don’t be fooled by its size—this is a powerhouse of valuable information. If you want to save time, avoid common pitfalls, and grow your business the smart way, read this book. You’ll walk away with clarity, confidence, and an action plan to move forward.
Highly recommend!”
~ Jennifer Woods
Jumping into the world of copywriting was much like walking a tightrope—I knew how to do the writing and manage the clients but I was completely unprepared for all the businessy things that needed to be done.
In The Top 10 Mistakes I Made My First Year as a Copywriter, I share those smack-your-forehead-in-disbelief blunders, from the tempting trap of investing in a website on the cheap to the regretful moment I realized I had no legal contract in place for my clients—and no protection for my billable revenue. Ouch!
REVIEWs
“Whether you’re just starting out, a couple years in, or a seasoned pro, The Top 10 Mistakes I Made My First Year as a Copywriter hooks you with its title and doesn't let go. Ann’s stories hit the sweet spot between “Oh yeah, I’ve done that too!” and "Wait—why haven’t I been doing this?!” Engaging and practical, this read is packed with quick takeaways and insights you can put to work immediately.”
~ Julia Childs
“Ann writes with a style that feels like you're having a coffee with a very informative and supportive friend.
The book lays out specific actions that are worth considering as a new copywriter and also for the more seasoned ones, who have likely not got around to some of the suggestions.
The examples provided are clear and helpful, as are the insights into how 1 person overcame mistakes to build and grow a successful writing business.
Overall I found the book challenged my thinking about establishing key foundations for my business. I don't know that I would implement every suggestion, but they are all good to be aware of at least.”
~ Sarah O’Connor
“In an age where it's fashionable to cobble together and publish a book - this book excels both in content and authenticity.
Ann shares her mistakes and struggles starting her own copywriting business in the first year. Covering things such as a poorly designed website, AI usage, lead generation and pricing your work - plus many more.
This book is very well written - it should be you say, she's a professional writer! However, where many books try to appeal to the masses and are filled out with fluff, Ann has written a book that covers many of the trials and tribulations I see and read about amongst many of us copywriters.
There's also a great chapter on mindset and growth as a business owner in the writing and marketing spaces - things that I'll read again for sure.
My advice for any content creator, copywriter or prospective marketer is to get a copy of this book. It'll make you realize that you're not alone and we all make mistakes as we grow in our business. But more than the content, read the style of the writing - it flows and takes you with the author on a journey with many moments that ring true. Hopefully, it'll be your journey too with not so many mistakes along the way.”
~ Jason Moody